MORSCO Launches Suite of E-Commerce Solutions

Express Pipe, Morrison Supply Brand Sites Are Live; More to Launch in 2017
Fort Worth, TX – (October 26, 2017) – MORSCO, Inc., a Fort Worth, Texas-based distributor of commercial and residential plumbing products; heating and cooling equipment (HVAC); pipe, valves and fittings (PVF); and underground utility products, is launching a suite of Online Solutions offering customers a robust e-commerce experience that’s much more than just a website and shopping cart.
Two of the sites – and – supporting MORSCO’s Express Pipe and Morrison Supply brands, are already live. Sites for Farnsworth Wholesale, Wholesale Specialties, Murray Supply and DeVore & Johnson are in beta testing and are scheduled to launch this quarter, bringing six of MORSCO’s eight brands to the Online Solutions platform by the end of 2017.
Each of MORSCO’s Online Solutions offer a personalized experience that includes:
  • More than 200,000 products with technical documents, organized into customer-specific catalogs.
  • Real-time pricing and local availability.
  • Material order, release and tracking for delivery or pick-up at a local branch.
  • Access to invoices and proof of delivery for easy record keeping.
  • Integration with a customer’s purchasing system and job management tools.
  • Much more, with 24/7 access from a desktop, tablet or mobile phone.
“We design our Online Solutions side by side with customers and associates to get their jobs done faster, whether on a job site, on the go, or in the office,” said Darren Taylor, MORSCO CMO. “Nearly every customer who tries it uses it regularly to get quotes, check local inventory, quickly order for scheduled delivery and much more. We also invest in training and data so our solutions become an indispensable part of our customers’ everyday lives. With Online Solutions we’re making MORSCO easier to do business with and providing better, faster service, while still maintaining an unmatched level of face-to-face support for local customers.”
“Our experience has proven that MORSCO’s Online Solutions are much easier to use than other e-commerce sites,” said Rich Langenwalter, Vice President, Trilogy Plumbing. “It is certainly more complete than what local distributors offer, if they offer an online option at all. MORSCO’s Online Solutions work seamlessly and improves our work flow between the field, job sites and our offices.”
MORSCO powers its digital customer experience with top-tier e-commerce, search, marketing automation, analytics, and data platforms to not only give customers the 24/7 access they need, but also increase MORSCO’s ability to make complex online transactions, varying by a customer’s particular needs or wants.
“MORSCO is streamlining processes and systems across all of our brands, helping us create efficiencies to become more sophisticated as a company,” said Mike Swedick, President of Plumbing for MORSCO. “Our Online Solutions platforms are reshaping the way we do business and giving us the opportunity to reach current and new customers like never before. Online Solutions will allow MORSCO to deliver an unmatched experience within our industry and significantly grow sales though customer loyalty and new customer acquisition.”
MORSCO is a leading U.S. distributor of commercial and residential plumbing, waterworks and HVAC supplies. The company was founded in Fort Worth, Texas, and is now one of the fastest growing companies in its market. MORSCO is a private company sponsored by Advent International and led by a team of industry veterans. The MORSCO family of brands consists of Express Pipe & Supply Co. (CA), Farnsworth Wholesale Supply (AZ), Morrison Supply Company (CA, TX, OK, NM, KS), Murray Supply Company (NC, SC, VA), Wholesale Specialties (CO), DeVore & Johnson (GA), Fortiline Waterworks (AL, AZ, FL, GA, KS, KY, NC, OH, OK, SC, TN, TX, VA) and MORSCO’s premier showroom offering in these markets, Expressions Home Gallery.  For additional information regarding MORSCO or any of its brands, please visit the website at
About Advent International
Founded in 1984, Advent International is one of the largest and most experienced global private equity investors. The firm has invested in more than 315 private equity transactions in 40 countries and as of June 30, 2016, had $40 billion in assets under management. With offices on four continents, Advent has established a globally integrated team of over 190 investment professionals across North America, Europe, Latin America and Asia. The firm focuses on investments in five core sectors, including business and financial services; healthcare; industrial; retail, consumer and leisure; and technology, media and telecom. After more than 30 years dedicated to international investing, Advent remains committed to partnering with management teams to deliver sustained revenue and earnings growth for its portfolio companies. For more information, visit